Since then, I’ve evolved through many phases of nutritional orthodoxy to where I am today. I studied at the Ann Wigmore Natural Health Institute in Puerto Rico and in 2001 became a Certified Nutritional Consultant (A.A.N.C.). in Communications, then moved to NYC, where I wrote and developed pitches for TV shows during the day and worked at Ian Schrager's Hudson Hotel at night. Zoe: I graduated from Marymount College with a B.A. We do all of the heavy lifting, including sourcing organic produce, juicing it in a special hydraulic press, and packaging it in easy-to-follow numbered bottes – so that you can simply drink.Ĭan you tell us more about yourselves? What were your backgrounds before establishing BluePrint? We have three different levels of cleansing, depending on one’s dietary habits, and each bottle is clearly labelled so it’s easy to understand. Can you tell us what this means?Įrica: Cleansing and freshly pressed juice used to be a complicated process and idea we set out to make it easy for our clients. Our juices are loaded with fruits and veggies, vitamins, minerals and live enzymes - one day of the BluePrintCleanse includes 20 pounds of fruits and vegetables. What makes BluePrint Juice different?Įrica: In addition to being the pioneer of the modern fresh pressed juice category, BluePrint is incredibly flavorful, organic, accessible - and we make it easy for people to understand how to incorporate it into their lives. ![]() There are lots of fruit and vegetable juices on the market. That’s exactly what BluePrintCleanse aims to do. ![]() My takeaway from my first cleanse was that the process needed to be easier, particularly for beginners, and needed to be customized to each person’s level of nutritional awareness and dietary history. Zoe: At the end of the day, it just shouldn’t be difficult or intimidating to get access to fresh juice that is healthy and delicious. Why did you think there was a need for a company like BluePrint? It is incredibly exciting to think that we started a movement that really has become a way of life for so many people. The company has continually grown over the years, including the launch of BluePrintJuice. Zoe and I became friends working in the NYC hospitality and nightlife world, and when I left to pursue hospitality public relations, Zoe called me up in 2006 to help create BluePrintCleanse, so that others could experience the benefits of juicing, presented in an approachable, accessible, and non-dogmatic way. I was always of the mindset that while I wanted to eat well for health, truly enjoying good food and wine is a priority for me as well. Four years after BluePrintCleanse launched, we introduced BluePrintJuice, our line of individually sold juices, to our clients who wanted freshly pressed juice even when they weren’t cleansing.Įrica: I had a background in musical theatre and dance, and the grueling lifestyle led me to nurture what was already a passionate interest in food and nutrition. I created BluePrint for myself and for the many like-minded people I knew, who lived at a demanding pace but were searching for a practical, accessible system of cleansing to help them maintain their health and balance, whether they were raw foodists or not. While I was thrilled with the results, I found the process itself excruciating (buying, washing, prepping, juicing, cleaning, starting over).Īfter that first encounter, I went from full-scale carnivore to raw foodist overnight and was inspired to bring my knowledge to others. After a week of juicing, I was not only cured but felt amazing. Can you tell us how the concept for the BluePrint Cleanse and BluePrint Juice lines came about? Zoe: In early 2000, I was battling a savage cold and turned to a raw foodist friend who recommended a nutritional juice cleanse instead of the usual drugstore remedies, which never really felt like they were healing as much as covering up. BluePrint has revolutionized the juice cleanse.
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